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While Europe had been fighting the Nazis on home territory, another limb of the war was being simultaneously fought many thousands of miles away in the Pacific. This conflict ended on 15th August 1945. This year we celebrate the 75th anniversary of VJ Day.
At LifeBook, we’re often asked what the difference is between a memoir, an autobiography, and a biography. Although there are differences, a LifeBook can be whatever you want it to be. The beauty is that, however you refer to it, it is your story, captured for generations to come.
Over the years, LifeBook has helped many autobiography authors who grew up on a farm. When they were children, harvesting was a very manual affair. Today, technology has enabled a different, and very efficient, practice.
Covid-19 has dramatically changed our lives. The National Emergencies Trust (NET) has launched a Covid-19 appeal in which Coutts is participating and is matching every pound raised. LifeBook is donating a project package worth £7500.
Following the successful start across the Sky Network, we are now expanding our TV campaign to Talking Pictures, Eden, Alibi, and TCM Movies. The creative has been done by Grainger & Wolff, production by ScubaBoy, and planning by SmartResponse.
In our modern world, we are surrounded by images. In fact, we are almost obsessed with images. Smartphones allow everyone to snap photos in an instant and immediately share them with friends, family and on social media. When they come to creating their own memoir in decades to come, what a wealth of photos they will have at their disposal.
I love telling people about my job as an editor for LifeBook. People are, without fail, fascinated by the idea and overwhelmingly positive. The phrase I hear more than any other is: “I wish I’d done that for my parents/grandparents. They used to tell me these stories and I never really listened, but now they’re gone I wish I had listened and made a note of them.”
You can hear our new radio ads on Virgin, talkRADIO, talkSPORT and talkSPORT2. The creative minds behind the spots Grainger&Wolff and the production was done by GuiltFree. A special mention to the fabulous kids in the spots, Florence, Mabel and Randy, who enabled us to record in the producers’ home studios during the lockdown.
LifeBook is back on TV with its new campaign, The Gift of a LifeBook. The first of a series of TV ads for our campaign The Gift of a LifeBook is being launched across thirteen TV channels tomorrow. Channels include Sky News, National Geographic, Discovery History, and CBS Justice.
We are very pleased to announce that we have just launched our new campaign: The Gift of a LifeBook. The campaign will be seen across TV, magazines, and print. Based on in-depth interviews with current and potential customers, the campaign is anchored around why it is important to write an autobiography.
