New Consumer-facing Brand in North America
LifeBook private autobiography joined by new consumer-facing sister brand
We are happy to announce that most consumer-facing brand activity in North America will gradually transition to LifeBook Memoirs branding. Consumer research revealed that memoir resonates better than autobiography with people looking to write their life stories.
The brand LifeBook Private Autobiography is still in use on consumer-facing marketing and production material. Moreover, it features on numerous autobiographies and memoirs already adorning bookshelves across the United States and Canada.