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With the world facing many more difficult months in its battle with Covid-19, the population of elderly people who live both inside and outside care homes will continue to be seriously affected by one of the most mentally debilitating scourges of modern life – loneliness.
As a result of triple-digit growth since our campaign The Gift of a LifeBook started in May, we are now adding ITV3 to the media mix. Since we are all about storytelling, we are thrilled to be in the good company of household characters like Hercules Poirot, Vera, and Inspector Barnaby.
Barbara Thompson MBE is a legend of the global jazz scene, and her career has spanned nearly five decades. Her influence will continue throughout 2020, with the release of her autobiography, upcoming appearance on Channel 4’s 24 Hours in A&E, and the continued appeal of her music.
Roy was invited onto an episode of the podcast, which also included an interview with legendary Sir Geoff Hurst. Host Matthew O’Neill explored Roy’s views on leadership and the impact Covid has had on LifeBook’s business.
Over the years, LifeBook has helped many autobiography authors who grew up on a farm. When they were children, harvesting was a very manual affair. Today, technology has enabled a different, and very efficient, practice.
Following the successful start across the Sky Network, we are now expanding our TV campaign to Talking Pictures, Eden, Alibi, and TCM Movies. The creative has been done by Grainger & Wolff, production by ScubaBoy, and planning by SmartResponse.
You can hear our new radio ads on Virgin, talkRADIO, talkSPORT and talkSPORT2. The creative minds behind the spots Grainger&Wolff and the production was done by GuiltFree. A special mention to the fabulous kids in the spots, Florence, Mabel and Randy, who enabled us to record in the producers’ home studios during the lockdown.
LifeBook is back on TV with its new campaign, The Gift of a LifeBook. The first of a series of TV ads for our campaign The Gift of a LifeBook is being launched across thirteen TV channels tomorrow. Channels include Sky News, National Geographic, Discovery History, and CBS Justice.
We are very pleased to announce that we have just launched our new campaign: The Gift of a LifeBook. The campaign will be seen across TV, magazines, and print. Based on in-depth interviews with current and potential customers, the campaign is anchored around why it is important to write an autobiography.
At LifeBook, we’re lucky that our authors often pop into our offices. It might be to see finished memoirs prior to beginning their own, to meet with their project manager, or to collect their finished books. That’s exactly what Richard did, he was keen to return to LifeBook to thank the team personally.
