LifeBook Real Business Alan Wick

Roy on Alan Wick’s New Radio Show, Real Business

Alan Wick’s new radio show Real Business with Alan Wick

LifeBook’s founder Roy Moëd was invited for an interview by Alan Wick for his new radio show, ‘Real Business with Alan Wick’. The show aired on 25th November on 107 Meridian and we’ve got the recording below for you to enjoy.

Alan Wick about his new show

The “Real Business with Alan Wick” show is broadcast at 5pm on the last Sunday of every month. I love working with entrepreneurs. I particularly want to help and support startups and early stage businesses. So if that’s what you’re doing, or you know someone who is, this show is for you. Here in Britain, we’re an entrepreneurial nation. There are around 600,000 businesses started up here every year, but the reality is that most fail: only around a third of them are still in existence after three years.

Running your own business can look and sound exciting; TV shows such as The Apprentice and Dragons Den focus on the “the deal”, and can give the impression that it’s about making a fast buck. But the reality is that it’s a whole lot more than that. Being an entrepreneur involves passion, innovation, patience, persistence (never taking no for an answer), resourcefulness – and a whole lot of discipline. So I’d like to contribute to increasing the success rate of start-ups and early stage businesses, by sharing the learnings of successful entrepreneurs, and my own learnings from over 40 years in business; that’s what this show is all about.

Steve Jobs, who you may know as the founder of Apple, gave a wonderful speech to students at Stanford University at the end of their studies, as they were about to go out into the world. In it, he advised them to “Stay Hungry. Stay Foolish.” I’d like to adapt Steve Jobs advice for entrepreneurs. Instead of “Stay Hungry. Stay Foolish”, I encourage entrepreneurs to “Stay Hungry. Stay Learning.”  That’s why each of my shows will have an interview with a successful entrepreneur, with a focus on what they’ve learned, and are still learning.

Here are typical questions I ask them:

  • What does your business do?
  • What’s the story of your business so far?
  • Why did you start your business?
  • Was there anyone in particular that inspired you to start it?
  • What were your goals when you started?
  • When did you know it would succeed?
  • Did you have any business training?
  • What impact has owning a business had on your lifestyle?
  • How do you prioritise the cultural vs. the commercial aspects of running a business?
  • What is your greatest achievement in your business, so far?
  • What was your biggest mistake in your business, so far?
  • Was there ever a time you felt like giving up your business?
  • What’s your biggest opportunity or challenge for your business in the future?
  • What is your most important learning so far?
  • What’s the most valuable advice you’d give to someone considering starting a business?

As well as that, on some shows, there’ll be a chance to phone in to ask me a question about your business, which I’ll do my best to help you with. I’d love to hear from you. If you have a question you’d like me to answer on the next show, I’ve set up a 24 hour hotline number, where you can leave a message. The number is 01342 889488. Or you can email me at

A little bit about me: I help businesses achieve their goals. I’ve been doing this for 15 years. Before that I spent 25 years founding and running my own businesses in a variety of sectors, nationally and internationally. If you’d like to find out more about me, check out my website. I’m really excited to be able to share my knowledge and help your business.

If you end up missing part of the show, or you want to listen to it again, then go to the Listen Again page on this website. I hope you enjoy the show, and more importantly, that you learn something from it that’s useful for your own business journey.

– Alan Wick –