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TV news anchor John Yang investigated the hot topic of what legacy we leave behind on a recent PBS report.
“How much is your life story worth?”, asked The Sunday Times recently. It’s a hot topic, as more people than ever are penning their memoirs with the help of companies including LifeBook, the world’s leading private memoir and autobiography service. The Sunday Times article explores why it has become such a phenomenon.
BBC recently invited Roy to discuss the growing interest in writing memoirs and autobiographies. He also shared how it all started when he wanted to capture his father Jules’ stories and sent his personal assistant to document everything. After Jules’ book was finalised, he wanted to help others with their memoirs.
Stephanie Hirst, BBC Radio Leeds, recently invited LifeBook’s founder Roy to talk about how writing a memoir could give lonely and isolated older citizens an interesting project to work on. Roy spoke about how his father Jules got his appetite for life back when he wrote his memoir “Life Is For Sharing”.
Roy had a great discussion about how we have pivoted our customer journey since the beginning of the pandemic and his passion for tackling loneliness. Not only does a LifeBook memoir provide a meaningful project during the Covid-19 restrictions but the team also stays in touch with former customers living alone.
Following the successful start across the Sky Network, we are now expanding our TV campaign to Talking Pictures, Eden, Alibi, and TCM Movies. The creative has been done by Grainger & Wolff, production by ScubaBoy, and planning by SmartResponse.
You can hear our new radio ads on Virgin, talkRADIO, talkSPORT and talkSPORT2. The creative minds behind the spots Grainger&Wolff and the production was done by GuiltFree. A special mention to the fabulous kids in the spots, Florence, Mabel and Randy, who enabled us to record in the producers’ home studios during the lockdown.
LifeBook is back on TV with its new campaign, The Gift of a LifeBook. The first of a series of TV ads for our campaign The Gift of a LifeBook is being launched across thirteen TV channels tomorrow. Channels include Sky News, National Geographic, Discovery History, and CBS Justice.
We are very pleased to announce that we have just launched our new campaign: The Gift of a LifeBook. The campaign will be seen across TV, magazines, and print. Based on in-depth interviews with current and potential customers, the campaign is anchored around why it is important to write an autobiography.
LifeBook’s founder Roy Moëd was invited for an interview by Alan Wick for his new radio show, ‘Real Business with Alan Wick’. This new exciting show aired on 25th November on 107 Meridian and is broadcasted at 5 pm on the last Sunday of every month. Alan talks to entrepreneurs from various business sectors.
