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<\/p>\n","protected":false},"excerpt":{"rendered":"We are very pleased to announce that we have just launched our new campaign: The Gift of a LifeBook. The campaign will be seen across TV, magazines, and in national press.<\/p>\n
Based on in-depth interviews with current and potential customers, the campaign is anchored around why it is important to write an autobiography. Capturing a life in a book creates an enduring piece of family history that children, grandchildren, spouses and friends can enjoy for many years to come. It is all about creating a legacy. A private autobiography is a gift that lasts not just one LifeBook, but it will last for many LifeBooks to come.<\/p>\n
This new campaign is a radical departure from previous ones, and we\u2019re really excited to be trying something new. It\u2019s based on the idea of a family tree, and it encourages the viewer to reflect on their own life story.<\/p>\n
As many of you will know, LifeBook began when Roy, the founder, wanted to capture his own father\u2019s legacy. He says, \u201cOur campaign, The Gift of a LifeBook, seeks to convey that LifeBook customers value legacy. Patek Philippe\u2019s famous tagline is that you never own one of their watches, but merely look after it for future generations. That\u2019s exactly the sentiment we want to capture too.\u201d<\/p>\n
The creative team behind the Gift of a LifeBook campaign is Grainger & Wolff, and the TV production was done by Jonathan Hardy at Scubaboy.<\/p>\n
Please keep your eyes open for our new advertising, and be sure to show it to friends and family too. The new print ad is shown below!<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
We are very pleased to announce that we have just launched our new campaign: The Gift of a LifeBook. The campaign will be seen across TV, magazines, and print. Based on in-depth interviews with current and potential customers, the campaign is anchored around why it is important to write an autobiography.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"LifeBook's new campaign | LifeBook | Memoirs & Autobiographies","_seopress_titles_desc":"LifeBook's new campaign, The Gift of a LifeBook, just launched across TV, print and digital. It encourages people to reflect on their lives.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"LifeBook\u2019s New Campaign","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"content-type":"","_metasync_otto_title":"","_metasync_otto_description":"","_metasync_otto_keywords":"","_metasync_otto_og_title":"","_metasync_otto_og_description":"","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_yoast_wpseo_title":"LifeBook's new campaign | LifeBook | Memoirs & Autobiographies","_yoast_wpseo_metadesc":"LifeBook's new campaign, The Gift of a LifeBook, just launched across TV, print and digital. It encourages people to reflect on their lives.","_aioseo_title":"","_aioseo_description":"","_metasync_seo_title":"","_metasync_seo_desc":"","_metasync_breadcrumb_title":"","_metasync_primary_category":0,"_metasync_primary_product_cat":0,"_metasync_otto_disabled":"","_metasync_hreflang":"","_metasync_plugin_sync_ts":"","_metasync_robots_advanced":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10057","post","type-post","status-publish","format-standard","hentry","category-uncategorized-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lifebookmemoirs.com\/en-gb\/wp-json\/wp\/v2\/posts\/10057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifebookmemoirs.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifebookmemoirs.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifebookmemoirs.com\/en-gb\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifebookmemoirs.com\/en-gb\/wp-json\/wp\/v2\/comments?post=10057"}],"version-history":[{"count":0,"href":"https:\/\/www.lifebookmemoirs.com\/en-gb\/wp-json\/wp\/v2\/posts\/10057\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lifebookmemoirs.com\/en-gb\/wp-json\/wp\/v2\/media?parent=10057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifebookmemoirs.com\/en-gb\/wp-json\/wp\/v2\/categories?post=10057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifebookmemoirs.com\/en-gb\/wp-json\/wp\/v2\/tags?post=10057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}